Campaign Creation Guide

Campaign Planning Essentials

Define Your Objectives

Brand Awareness: Maximize visibility in target areas
Event Promotion: Drive attendance to specific events
Product Launch: Introduce new products to local markets
Location Marketing: Promote stores, restaurants, services

Know Your Audience

Demographics: Age, income, lifestyle of target customers
Geographic Patterns: Where your audience lives, works, shops
Traffic Flow: Peak movement times and popular routes
Seasonal Behavior: Market days, school terms, festival periods

Step-by-Step Campaign Creation

1. Campaign Setup

Campaign Name: Use descriptive names (e.g., "Lagos Island Office Launch Q1 2024")
Client Selection: Choose from your existing clients or send invite code to your client
Campaign Type: Choose template or custom configuration
Duration: Set realistic timeframes (minimum 7 days recommended)

2. Geofence Strategy

High-Impact Locations:

Commercial Areas
Markets, shopping centers, business districts

Transport Hubs
Bus stops, taxi ranks, major intersections

Educational Zones
Schools, universities, training centers

Residential Areas
Dense housing estates, apartment complexes

Geofence Best Practices:

Size: 2KM-10KM radius for focused areas, >20KM for broad coverage
Shape: Use regular shapes to make it easier for riders to navigate.
Overlap: Slight overlap between geofences ensures continuous coverage
Exclusions: Avoid government buildings, restricted zones, low-traffic areas

3. Visual Assets Preparation

Sticker Design Requirements:

Format: PNG or JPG, minimum 300 DPI
Size: Optimized for tricycle side panels (standard dimensions)
Contrast: High contrast colors for visibility
Text: Large, readable fonts (minimum 24pt)
Branding: Include logo, contact info, call-to-action

Brand Guidelines:

Consistent Colors: Match your brand palette
Clear Messaging: Simple, direct value proposition
Local Language: Consider Yoruba, Igbo, Hausa for local markets
Cultural Sensitivity: Respect local customs and preferences

4. Scheduling & Timing

Duration Planning:

Short Campaigns: 7-14 days for events, flash sales
Medium Campaigns: 30-60 days for product launches
Long Campaigns: 90+ days for brand building

5. Budget Allocation

Pricing Factors:

Location Premium: CBD areas cost 2-3x suburban rates
Duration Discounts: Longer campaigns get better rates
Volume Discounts: Multiple geofences reduce per-unit costs

Budget Planning:

Total Campaign Budget: Include 10-15% buffer for overruns
Performance Buffers: Reserve funds for high-performing geofences
Testing Budget: Allocate 20% for A/B testing different areas

Advanced Campaign Features

Campaign Templates

Choose from pre-configured templates to quickly set up your campaign with optimal settings for your specific needs.

Geofence Area-Based Templates

Templates optimized for different coverage scales:

🇳🇬 Nationwide Campaign
Large-scale coverage across major Nigerian cities
• 1000km radius • 10,000 riders • ₦15M budget • 30 days

🏙️ City-Wide Campaign
Complete metropolitan area coverage
• 20km radius • 500 riders • ₦750K budget • 30 days

📍 Local Area Campaign
Focused high-traffic area targeting
• 5km radius • 100 riders • ₦224K budget • 14 days

Campaign Objective-Based Templates

Templates tailored for specific marketing goals:

🎉 Event Promotion
Pre-configured for concerts, conferences, launches
• 7-14 day duration • High-intensity coverage • Event venue focused

🛍️ Retail Marketing
Optimized for store openings, sales, promotions
• Shopping areas • Peak hours • Retail-focused messaging

📢 Brand Awareness
Designed for maximum reach and frequency
• Extended duration • Wide coverage • Consistent visibility

🏪 Local Services
Targeted at neighborhood businesses
• Community focus • Local area coverage • Service-based rates

Campaign Optimization Tips

Monitor Key Metrics:

Coverage Rate: Percentage of geofence area covered daily
Dwell Time: Average time riders spend in target areas
Frequency: How often the same areas are covered
Cost Efficiency: Cost per hour of verified coverage

Troubleshooting Common Issues:

Low Rider Participation: Increase rates or improve geofence locations
Poor Coverage: Add more geofences or increase session duration
Quality Issues: Tighten verification requirements and fleet captain oversight

Last updated: September 2024