How Stika Pricing Works

Stika operates on a simple, pay-per-campaign model with transparent fees. No monthly subscriptions, no hidden charges - just straightforward pricing that scales with your advertising needs.

Platform Fees

Standard Campaign Creation Fee

5% of Campaign Budget

When you create a campaign, Stika charges a one-time platform fee of 5% of your total campaign budget.

Fee is charged at campaign creation
Non-refundable once campaign is launched
Covers platform operations, technology, and support
Standard rate for all regular agencies

🏆 Preferred Partner Agency Benefits

0% Platform Fees

Exclusive benefit for Preferred Partner Agencies (PPAs): Zero platform fees on all campaigns.

0% platform fees instead of the standard 5%
Significant cost savings on every campaign
Priority client routing and enhanced visibility
Awarded based on performance and service quality
Available for city-specific or nationwide coverage

PPA Savings Example

₦500,000 campaign budget
Standard agency pays: ₦25,000 platform fee
PPA pays: ₦0 platform fee
Total savings: ₦25,000

Important Note

Platform fees (5% for regular agencies, 0% for PPAs) are only refundable if you cancel the campaign before it launches. Once a campaign is launched, fees become non-refundable.

Check the FAQ for more information about the PPA program

Campaign Rate Structure

Rate Types for Riders

As an agency, you set competitive rates for riders in each geofence. There are two rate types:

1. Per Hour Rate

Riders are paid for actual hours worked in the geofence
Requires Android phones with GPS tracking
Real-time location verification
Flexible for riders with varying schedules

2. Fixed Daily Rate

Riders receive a fixed payment per day
Suitable for riders without Android phones
Requires fleet captain verification
Additional ₦50 verification fee per verification

Verification Fees (Fixed Daily Rate Only)

₦50 per Verification

Applies only to fixed daily rate campaigns
Paid to fleet captains who perform verifications
Added to your total campaign cost
Ensures rider compliance without GPS tracking

Verification Fee Calculation Formula

Total Verification Fees = ₦50 × Total Verifications Required

Total Verifications Required = ⌈(Campaign Duration in Days ÷ 7) × Verification Frequency⌉ × Number of Riders

Note: ⌈ ⌉ means "ceiling" - round up to the nearest whole number

Example Calculation

Campaign Duration: 10 days
Verification Frequency: 2 times per week
Number of Riders: 15 riders
Calculation:
Verifications per rider = ⌈(10 ÷ 7) × 2⌉ = ⌈1.43 × 2⌉ = ⌈2.86⌉ = 3
Total verifications = 3 × 15 riders = 45 verifications
Total verification fees = 45 × ₦50 = ₦2,250

Rider Earnings

Platform Fee for Riders

5% of Earnings

Riders see rates that are 5% less than what agencies set, as Stika deducts a 5% platform fee from rider earnings.

Example

Agency sets rate: ₦200/hour
Rider sees: ₦190/hour (after 5% deduction)
Platform fee: ₦10/hour

Fleet Owner Commissions

Commission Structure

5% Default Commission Rate

Fleet Owners who manage multiple riders receive commissions from rider earnings. The commission structure is flexible and transparent.

Default Rate: 5% of rider earnings
Customizable: Fleet Owners can set different rates for each rider
Transparent: All rates disclosed to riders before joining
Flexible Termination: Either party can end the relationship anytime

Fleet Commission Calculation Example

Rider earns: ₦50,000 in a month
Fleet Owner commission (5%): ₦2,500
Rider receives: ₦47,500
Commission paid monthly with rider settlements

Fleet Owner - Rider Relationship

Independent Access: Riders always retain direct platform access
Voluntary Relationship: No binding contracts or long-term commitments
Immediate Termination: Either party can terminate without third-party approval
Quick Settlement: Final earnings settled within 7 days of termination

Cost Calculation Examples

Example 1: Small Local Campaign - Regular Agency (Per Hour Rate)

Campaign Budget: ₦100,000
Platform Fee (5%): ₦5,000
Available for Rider Payments: ₦95,000
Agency Rate: ₦150/hour
Rider Receives: ₦142.50/hour
Total Campaign Hours: ~633 hours

Example 2: Small Local Campaign - PPA (Per Hour Rate)

Campaign Budget: ₦100,000
Platform Fee (0% - PPA Benefit): ₦0
Available for Rider Payments: ₦100,000
Agency Rate: ₦150/hour
Rider Receives: ₦142.50/hour
Total Campaign Hours: ~667 hours
Additional Value: 34 extra hours vs regular agency

Example 3: Medium Campaign - Regular Agency (Fixed Daily Rate)

Campaign Budget: ₦500,000
Platform Fee (5%): ₦25,000
Available for Operations: ₦475,000
Daily Rate: ₦2,000/day
Verification Fee: ₦50/verification
Estimated Verifications: 200 (₦10,000)
Available for Rider Payments: ₦465,000
Total Campaign Days: ~232 rider-days

Payment Process

How It Works

Fund Your Wallet: Add funds to your agency wallet via bank transfer or card
Create Campaign: Set your budget and rates for each geofence
Platform Fee Deduction: 5% (regular agencies) or 0% (PPAs) is automatically deducted upon campaign launch
Campaign Launch: Remaining budget is allocated for rider payments
Real-time Tracking: Monitor spending as riders work
Automatic Payments: Riders are paid based on verified work

Budget Management

Campaign Budget Controls

Pre-funded Model: Campaigns must be fully funded before launch
Real-time Monitoring: Track spending against budget in real-time
Automatic Stopping: Campaigns stop when budget is exhausted
Budget Refunds: Unused budget is returned to funding wallet after campaign ends, proportionately

Shared Funding Options

Campaigns can be funded by:

Agency Only: Full budget from agency wallet
Client Only: Full budget from client wallet
Shared Funding: Split between agency and client wallets