Nigeria's Premier Tricycle Advertising Platform

Frequently Asked Questions

Getting Started

Q: What is Stika and how does it work?
A: Stika is a tricycle advertising platform that connects agencies with tricycle riders for out-of-home advertising campaigns. Agencies create campaigns, set target locations (geofences), and riders display advertisements while operating in those areas.
Q: What types of users can access the platform?
A: Stika supports multiple user types:
  • Agency Users: Create and manage advertising campaigns
  • Clients: View-only access to campaigns created for them
  • Fleet Owners: Manage tricycle fleets and riders
  • Riders: Participate in advertising campaigns
Q: How do I get started as an agency?
A: 1. Sign up with your email and verify your account, 2. Complete your agency profile with business information, 3. Add funds to your wallet, 4. Create your first campaign with target locations and requirements.

Account & Profile Management

Q: How do I verify my agency account?
A: Complete your agency profile with business information including registration number, tax ID, address, and contact details. Upload required verification documents through your settings page.
Q: Can I invite clients to view their campaigns?
A: Yes! You can generate invite codes for clients or send them join requests. Clients get view-only access to campaigns created for them.
Q: How do I update my agency information?
A: Go to Settings > Profile to update your agency name, address, contact information, and business details.

Campaign Management

Q: What is a geofence and how do I set it up?
A: A geofence is a virtual boundary around a specific location where you want tricycles to display your advertisement. Use our map tool to draw areas around target locations like markets, schools, or business districts.
Q: How are campaign rates calculated?
A: Rates are suggested based on:
  • Location desirability and traffic volume
  • Campaign duration and time slots
  • Geofence size and complexity
  • Rider availability in the target area
Q: Can I pause or stop a campaign once it's started?
A: No, you cannot pause campaign once it's started, you can only stop it.
Q: How do I track campaign performance?
A: View real-time tracking on your dashboard including:
  • Number of active riders in geofences
  • Time spent in target areas
  • Location verification photos
  • Route coverage maps
Q: What is the minimum budget/rate/duration/rider slots for a campaign geofence?
A: The minimum requirements for campaign geofences are:
  • Budget: Depends on other variables (rate, duration, rider slots)
  • Rate: ₦15 for per hour campaigns, ₦100 for fixed daily campaigns
  • Duration: 7 days minimum
  • Rider Slots: 20 riders minimum
Q: What is the maximum budget/rate/duration/rider slots for a campaign geofence?
A: No, there is no maximum limit for budget, rate, duration, or rider slots for campaign geofences.

PPA Program

Q: Who is a PPA?
A: A PPA (Preferred Partner Agency) is an agency recognized by Stika for consistently high campaign performance, compliance, and positive rider/client feedback. PPAs receive special benefits, priority support, and exclusive access to premium features.
Q: How do I become a PPA?
A: To become a PPA, agencies must meet specific criteria such as running a minimum number of successful campaigns, maintaining high ratings, and adhering to platform policies. Eligible agencies are invited by Stika or can apply through their dashboard for review.
Q: How long does a PPA status last?
A: PPA status is reviewed periodically and typically lasts for one year. Agencies must continue to meet performance and compliance standards to retain their PPA designation. Stika reserves the right to revoke PPA status if standards are not maintained.

Payments & Billing

Q: What payment methods are accepted?
A: We accept bank transfers, card payments, and other Nigerian payment methods. All payments go to your agency wallet first, then campaigns are funded from there.
Q: How does the billing work?
A: Campaigns are pre-funded from your wallet balance. Billing occurs based on verified time riders spend in your geofenced areas displaying your advertisement.
Q: What happens if campaign geofence budget is exhausted before the end date?
A: The Campaign in the geofence automatically stops when it's budget is exhausted by the riders.
Q: What happens if campaign ends with budget leftover?
A: The difference between the set budget and the actual spent is returned to the funding wallet (client and agency), proportionately.
Q: Are there any hidden fees?
A: No. The only fees are the 5% platform fee on campaign creation and ₦50 verification fees for fixed daily rate campaigns.
Q: Can I get a refund on the platform fee?
A: The platform fee is only refundable if you cancel the campaign before launching it. Once launched, the fee is non-refundable.
Q: How do verification fees work?
A: For fixed daily rate campaigns, fleet captains verify rider participation. Each verification costs ₦50, paid to the fleet captain. This ensures compliance for riders without smartphones.

Fleet & Rider Management

Q: How do riders join campaigns?
A: Riders can signup through the Stika Rider app or Stika Fleet app. The fleet owner can register all riders (including those without android phones) through the Stika Fleet app.
Q: What verification is required for riders?
A: Riders must provide:
  • Valid tricycle registration
  • Driver's license/ID verification
  • Location verification photos
  • Fleet captain approval (for non-android phone users)
Q: I don't have an android phone, can I join any campaign geofence?
A: Riders without android phones can only join campaign geofences with fixed daily payment rates. The per hour geofences can only be joined by riders with android phones.
Q: How do you ensure riders are actually in the target areas?
A: Multiple verification methods:
  • GPS tracking with geofence monitoring
  • Random verification photo requests
  • Fleet captain oversight
  • Time-stamped location logs
Q: Can riders leave a campaign geofence early?
A: Riders can leave campaign geofences, but they must meet minimum participation requirements:
  • 50% Rule: Riders must stay for at least 50% of their available time before leaving
  • Available Time: Calculated from join date to campaign end date
  • Example: If you join a campaign with 10 days remaining, you must stay at least 5 days
  • Early Requests: The system will reject leave requests until minimum duration is met
  • Process: Submit leave request through the app once eligible
Q: What happens when I leave a geofence?
A: When you successfully leave a geofence:
  • Your geofence assignment status changes to 'cancelled'
  • You become available for new campaign assignments
  • Your earnings for the time spent in the geofence remain unchanged and will be paid according to the normal payment schedule

Fleet Owners

Q: How do Fleet Owner commissions work?
A: Fleet Owners receive a default 5% commission from rider earnings. They can set different rates for each rider under their management. Commission rates are transparent and disclosed to riders before joining. Commissions are paid monthly along with rider settlements.
Q: Can Fleet Owners set different commission rates for different riders?
A: Yes, Fleet Owners have the flexibility to set customized commission rates for each individual rider. All rates must be clearly communicated and agreed upon before establishing the relationship.
Q: Can riders work independently without Fleet Owners?
A: Yes, riders always retain independent access to the Stika platform regardless of their Fleet Owner relationship status. The Fleet Owner relationship is voluntary and provides additional support and management services.
Q: How can Fleet Owner-Rider relationships be terminated?
A: Either party (Fleet Owner or Rider) can terminate the relationship at any time without requiring third-party approval. Termination takes effect immediately, and all outstanding earnings and commissions must be settled within 7 days.
Q: What happens to riders when they leave a Fleet Owner?
A: Riders maintain their independent platform access and can continue participating in campaigns. They can join another Fleet Owner, work independently, or take time to decide on their preferred arrangement.

Technical Issues

Q: Why can't I create a campaign?
A: Common reasons:
  • Incomplete agency profile
  • Insufficient wallet balance
  • Invalid geofence coordinates
  • Missing campaign requirements
Q: The map isn't loading properly. What should I do?
A: Try refreshing the page, clearing browser cache, or using a different browser. Contact support if the issue persists.
Q: How do I download campaign reports?
A: Go to your campaign dashboard and click the "Export" or "Download Report" button for detailed analytics and performance data.

© 2025 Stika Platform. All rights reserved.

Last updated: September 2024